For the Brands World brief I was given the theme of community and the age group 65+. My brand is a racing competition for women 65 and over called W 65 Series.
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My logo has been made by creating a W from a part of the iconic Silverstone track with a colour combination inspired by the former racing driver Desire Wilson.
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I created a series of illustrations to be used for these race day programme covers. I used photographs from the Melbourne, Monte Carlo and Silverstone F1 tracks as my reference to keep the drawings realistic yet still incorporate my colour scheme.
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To compliment the style of my race day programme covers I made my posters with a consistent style amongst them but incorporated the shape of the tracks alongside the type. I wanted to keep the overall look quite minimal but also wanted to grab the audience’s attention with its bright colours and finer details.
The video I created consisted of different speed durations to compliment the idea of racing. This was to give the audience a teaser about the sporting event.
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I added some sponsors on to a couple of race tracks to show what the signage would look like. I used Specsavers and Rolex as my sponsors as well as including my brands logo.