Art Direction | Creative Identity | Rollout
The purpose of the campaign was to celebrate inspirational members of the Black community and tell their stories to the world, through the lens of Manchester United. Players were asked who their inspirations and icons were, and encouraged to share untold stories and discover how we, as a community, are paving the way for more fertile grounds for black community members to thrive moving forward.
Assets were created to be used across Manchester United channels as well as Manchester United Foundation.
