Shore is a minimalist yet thought-provoking awareness campaign focusing on the issue of ocean plastic pollution. It spans both digital and physical platforms, engaging audiences online and in-person.
I created a custom typeface using pieces of plastic waste. This bespoke typeface serves as a visual metaphor for the damage caused by plastic pollution and is used consistently across all campaign assets - creating a strong, visual identity that reinforces the message.
I turned all 3 of my posters into moving images so that they could be used on digital platforms.
